Homepage Directness Index
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Browse how 100 companies answer the same six questions

Filter by stage, search for a company, or sort by any dimension — including overall score — to compare how different homepages communicate. Sorted alphabetically by default.

100 companies
Company Segment Score Product category Target customer Primary problem Core product Differentiation Evidence (social proof)
Airtable Growth 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Algolia Growth 17% (1/6) Implied Implied Implied Implied Missing Explicit
Amplitude Growth 17% (1/6) Implied Implied Implied Implied Implied Explicit
Apollo.io Growth 83% (5/6) Explicit Explicit Implied Explicit Explicit Explicit
Arcade Startup 67% (4/6) Implied Implied Explicit Explicit Explicit Explicit
Asana Growth 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Ashby Growth 50% (3/6) Explicit Implied Implied Explicit Implied Explicit
Assembled Startup 83% (5/6) Explicit Implied Explicit Explicit Explicit Explicit
Atlassian Enterprise 17% (1/6) Implied Implied Implied Implied Implied Explicit
Attio Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Baseten Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Braze Growth 33% (2/6) Explicit Implied Implied Implied Implied Explicit
Brex Growth 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Cal.com Startup 100% (6/6) Explicit Explicit Explicit Explicit Explicit Explicit
Calendly Growth 50% (3/6) Explicit Implied Implied Explicit Missing Explicit
Celonis Enterprise 17% (1/6) Implied Implied Implied Implied Implied Explicit
Chargebee Growth 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Clay Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Clerk Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
ClickUp Growth 50% (3/6) Implied Implied Explicit Implied Explicit Explicit
Coda Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Codeium Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Common Room Startup 67% (4/6) Implied Implied Explicit Explicit Explicit Explicit
Confluent Enterprise 83% (5/6) Explicit Implied Explicit Explicit Explicit Explicit
Culture Amp Growth 17% (1/6) Implied Implied Implied Implied Implied Explicit
Cursor Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Customer.io Growth 50% (3/6) Implied Missing Implied Explicit Explicit Explicit
Databricks Enterprise 17% (1/6) Implied Missing Missing Implied Implied Explicit
Datadog Enterprise 50% (3/6) Explicit Explicit Implied Explicit Implied Implied
Decagon Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Deel Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Elastic Enterprise 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Fathom Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Figma Growth 17% (1/6) Implied Implied Missing Implied Implied Explicit
Fireflies.ai Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Fly.io Startup 33% (2/6) Implied Implied Implied Explicit Explicit Implied
Framer Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Front Growth 83% (5/6) Explicit Implied Explicit Explicit Explicit Explicit
Gamma Startup 33% (2/6) Implied Missing Implied Explicit Implied Explicit
GitLab Enterprise 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Gong Growth 33% (2/6) Implied Explicit Implied Implied Missing Explicit
Grain Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Greenhouse Growth 17% (1/6) Explicit Implied Implied Implied Implied Implied
Gusto Growth 83% (5/6) Explicit Explicit Implied Explicit Explicit Explicit
Harvey Startup 33% (2/6) Implied Explicit Implied Implied Missing Explicit
Help Scout Growth 33% (2/6) Implied Implied Implied Implied Explicit Explicit
HubSpot Enterprise 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Intercom Growth 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Iterable Growth 33% (2/6) Explicit Implied Implied Implied Implied Explicit
Klaviyo Growth 83% (5/6) Explicit Explicit Implied Explicit Explicit Explicit
LaunchDarkly Growth 17% (1/6) Implied Implied Implied Implied Implied Explicit
Lever Growth 83% (5/6) Explicit Explicit Implied Explicit Explicit Explicit
Linear Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Loom Growth 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Merge Growth 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Metabase Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Miro Growth 17% (1/6) Implied Implied Implied Implied Implied Explicit
Mixpanel Growth 83% (5/6) Explicit Explicit Implied Explicit Explicit Explicit
Modal Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
monday.com Growth 33% (2/6) Implied Implied Implied Implied Explicit Explicit
MongoDB Enterprise 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Motion Startup 83% (5/6) Explicit Implied Explicit Explicit Explicit Explicit
Neon Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
New Relic Enterprise 0% (0/6) Implied Implied Implied Implied Implied Implied
Notion Growth 17% (1/6) Implied Implied Implied Implied Implied Explicit
Okta Enterprise 17% (1/6) Implied Implied Implied Implied Missing Explicit
Outreach Growth 100% (6/6) Explicit Explicit Explicit Explicit Explicit Explicit
Paddle Growth 83% (5/6) Explicit Explicit Implied Explicit Explicit Explicit
PagerDuty Enterprise 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Pendo Growth 67% (4/6) Implied Implied Explicit Explicit Explicit Explicit
PlanetScale Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
PostHog Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Railway Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Ramp Startup 17% (1/6) Implied Implied Implied Implied Implied Explicit
Remote Growth 83% (5/6) Explicit Implied Explicit Explicit Explicit Explicit
Render Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Replit Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Resend Startup 100% (6/6) Explicit Explicit Explicit Explicit Explicit Explicit
Retool Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Rippling Growth 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Segment Growth 50% (3/6) Explicit Missing Implied Explicit Explicit Missing
Sierra Startup 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Slack Growth 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Snowflake Enterprise 17% (1/6) Implied Implied Implied Implied Implied Explicit
Stripe Growth 33% (2/6) Implied Implied Implied Explicit Implied Explicit
Supabase Startup 50% (3/6) Implied Implied Missing Explicit Explicit Explicit
Superhuman Startup 33% (2/6) Implied Missing Implied Explicit Explicit Implied
Turso Startup 83% (5/6) Explicit Implied Explicit Explicit Explicit Explicit
Twilio Enterprise 17% (1/6) Implied Implied Implied Implied Implied Explicit
Typeform Growth 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
UiPath Enterprise 17% (1/6) Implied Implied Implied Implied Implied Explicit
Vanta Startup 17% (1/6) Implied Implied Implied Implied Implied Explicit
Vercel Startup 17% (1/6) Implied Implied Missing Implied Missing Explicit
Warp Startup 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit
Watershed Startup 50% (3/6) Implied Implied Implied Explicit Explicit Explicit
Webflow Growth 50% (3/6) Implied Explicit Implied Implied Explicit Explicit
Workday Enterprise 17% (1/6) Implied Implied Implied Implied Implied Explicit
WorkOS Startup 67% (4/6) Implied Implied Explicit Explicit Explicit Explicit
Zapier Growth 33% (2/6) Implied Implied Implied Implied Explicit Explicit
Zendesk Growth 67% (4/6) Explicit Implied Implied Explicit Explicit Explicit