Mixpanel

Platform Solutions Resources Pricing Select LanguageEnglishJapanese (Japan)Korean (South Korea)Indonesian (Indonesia) Log In Contact Sales Get Started Free # The product intelligence system for the AI era Give product, engineering, and growth teams an edge with proactive AI that knows your data — and what to build next. Understand user behavior Watch users in action Test & ship experiments Measure what matters Unify your data stack Book a Demo Get Started Free Product Analytics Learn what your users actually do. Track events, build funnels, analyze retention, and segment any way you want. Mixpanel AI surfaces the "why" behind the numbers before you even think to ask. Explore Product Analytics Web Analytics Go beyond pageviews to understand real user behavior on your site. Ask questions in plain language and get answers your whole team can act on. Explore Web Analytics Session Replay & Heatmaps Watch the sessions behind your numbers. Replays are tied directly to your analytics, so you can go from "drop-off at step 3" to watching it happen in seconds. Explore Session Replay Experiments & Feature Flags Ship with confidence, not crossed fingers. A/B test against real product metrics and manage feature flags from the same place. No more disconnected tools or inconclusive results. Explore Experiments Metric Trees Build a living map of your KPIs and the drivers beneath them. Map how your key metrics relate to each other, so every team knows which levers to pull, and whether pulling them is actually working. Explore Metric Trees Data Warehouse Connectors Your warehouse data, finally in your hands. Sync from Snowflake, BigQuery, Redshift, and more. Analyze all of your unified product and backend data in perfect sync. Explore Warehouse Connectors Mixpanel AI ### Always-on product intelligence for AI-native teams Mixpanel AI proactively surfaces insights, diagnoses problems, and recommends what to do next, so your team can build with confidence. Explore Mixpanel AI ### Why teams choose Mixpanel We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing. Book a Demo Built for speed Explore user behavior, conversion trends, and retention patterns in seconds—no data team required. AI where it helps most Mixpanel applies AI thoughtfully across the platform to reduce manual work and speed up understanding, always grounded in your data and guided by human judgment. Flexible by design Connect your tech stack — from BigQuery to Segment to reverse ETL tools — so your data lives where you need it. Built to evolve Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs. ### Enterprise-ready. Without the complexity. Mixpanel supports the performance, flexibility, and governance modern teams need — with none of the legacy bloat. Explore Mixpanel for Enterprise ###### Performance that scales Sub-second query times, even at billions of events per month. ###### An open ecosystem Mixpanel plays well with everyone. Connect to your existing stack with flexiblity and no vendor lock-in. ###### Secure by default SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs. ###### Governance made easy Define source-of-truth metrics, manage access, and keep teams aligned with trusted data. “Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.” Drew Ashlock Senior Product Manager ##### + ## 15 ###### % in accounts ##### + ## 5 ###### % in upgrades ##### + ## 10 ###### % in first-time conversions Read Case Study ### Support for every step of the journey Whether you're moving fast on your own or need hands-on help, Mixpanel has you covered. ###### Partner with experts Get strategic guidance and premium support from our enterprise team. Explore Support ###### Learn on your own terms Explore docs, tutorials, and free courses at your own pace. Explore Docs ###### Tap into fellow pros Join 12,000+ peers in the largest analytics community. Explore Community ## Mixpanel is for teams that move. Make your move. Book a Demo Get Started Free ## Mixpanel is for teams that move. Make your move. 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