Amplitude

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Manage Settings Accept Platform #### AI Amplitude AI Analytics that never stops working AI Agents Sense, decide, and act faster than ever before AI Feedback Distill what your customers say they want Amplitude MCP Insights from the comfort of your favorite AI tool Agent Analytics Measure the real impact of your agents Early Access Program Test new AI features before they launch #### Insights Product Analytics Understand the full user journey Marketing Analytics Get the metrics you need with one line of code Session Replay Visualize sessions based on events in your product Heatmaps Visualize clicks, scrolls, and engagement Zoning Insights Overlay performance and revenue metrics on your webpages #### Action Guides and Surveys Guide your users and collect feedback Feature Experimentation Innovate with personalized product experiences Web Experimentation Drive conversion with A/B testing powered by data Feature Management Build fast, target easily, and learn as you ship Activation Unite data across teams #### Data Data Governance Complete data you can trust Integrations Connect Amplitude to hundreds of partners Security & Privacy Keep your data secure and compliant Solutions Solutions that drive business results Deliver customer value and drive business outcomes Amplitude Solutions → #### Industry Financial Services Personalize the banking experience B2B Maximize product adoption Media Identify impactful content Healthcare Simplify the digital healthcare experience Ecommerce Optimize for transactions #### Use Case Acquisition Get users hooked from day one Retention Understand your customers like no one else Monetization Turn behavior into business #### Team Product Fuel faster growth Data Make trusted data accessible Engineering Ship faster, learn more Marketing Build customers for life Executive Power decisions, shape the future #### Size Startups Free analytics tools for startups Enterprise Advanced analytics for scaling businesses Resources #### Learn Blog Thought leadership from industry experts Resource Library Expertise to guide your growth Compare See how we stack up against the competition Glossary Learn about analytics, product, and technical terms Explore Hub Detailed guides on product and web analytics #### Connect Community Connect with peers in product analytics Events Register for live or virtual events Customers Discover why customers love Amplitude Partners Accelerate business value through our ecosystem #### Support & Services Customer Help Center All support resources in one place: policies, customer portal, and request forms Developer Hub Integrate and instrument Amplitude Academy & Training Become an Amplitude pro Customer Success Drive business success with expert guidance and support Product Updates See what's new from Amplitude #### Tools Benchmarks Understand how your product compares Prompt Library Prompts for Agents to get started Templates Kickstart your analysis with custom dashboard templates Tracking Guides Learn how to track events and metrics with Amplitude Maturity Model Learn more about our digital experience maturity model Pricing LoginContact salesGet started Platform #### AI Amplitude AIAI AgentsAI FeedbackAmplitude MCPAgent AnalyticsEarly Access Program #### Insights Product AnalyticsMarketing AnalyticsSession ReplayHeatmapsZoning Insights #### Action Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation #### Data Data GovernanceIntegrationsSecurity & Privacy Solutions Amplitude Solutions → #### Industry Financial ServicesB2BMediaHealthcareEcommerce #### Use Case AcquisitionRetentionMonetization #### Team ProductDataEngineeringMarketingExecutive #### Size StartupsEnterprise Resources #### Learn BlogResource LibraryCompareGlossaryExplore Hub #### Connect CommunityEventsCustomersPartners #### Support & Services Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates #### Tools BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model Pricing LoginSign Up # See what users do. Improve what matters. Detect friction. Launch experiments and AI-powered workflows. Measure impact and iterate fast. Start for freeTalk to sales Install via AI`npx @amplitude/wizard` [](blob:https://amplitude.com/d1c456cb-0028-4728-90cd-2f03e7a1276e) ## Ask your product what's happening. Get answers instantly. No dashboards. No digging. Just answers from your data, right where you work. “Why are new users dropping before setup?”“Show me sessions where users got stuck.”“What should we build next?” ### Install in seconds MCPSDKCLI ClaudeClaude CodeCursorGitHub CopilotWindsurfReplitCodexAny MCP tool View MCP setup docs ### Your unfair AI advantage Learn deeper, act faster, and grow like never before. With AI analytics, all you have to do is ask. ###### AI Agents Sense, analyze, and optimize your data-driven issues 24/7. Learn more ###### MCP Prompt new Amplitude insights in Claude, Cursor, or any AI platform. Learn more ###### AI Feedback Transform what your customers say anywhere into action. Learn more ###### AI Visibility Reveal how LLMs talk about your brand so you can win AI search. Learn more ## Understand what your customers want—and give it to them Amplitude gives you the self-serve tools and real-time data to make products and experiences that win no matter what. ### Clearer insights Where others guess, get the quantitative and qualitative answers to all your user questions. #### Product Analytics Dig deeper into every click and metric to make smarter decisions with confidence. Learn more → #### Web Analytics Find out firsthand what moves the needle and target dynamic content across the entire customer journey. Learn more → #### Session Replay See what users are actually doing and understand the behavior behind your metrics. Learn more → ### Faster action Test, personalize, and engage your customers to turn insights into coming back for more. #### Feature Experimentation Flag targeted features and put every release to the test to prove your innovations work. Learn more → #### Web Experimentation Deploy A/B tests and personalized experiences that are as easy to set up as they are powerful. Learn more → #### Guides and Surveys Tailor in-app communication to show users what they miss and get their feedback fast. Learn more → ### More trustworthy data Elevate your data and make bolder decisions with the confidence they’ll pay off. #### Data Governance Controls and guardrails to keep your data clean, accurate, and organized, anywhere in the world. Learn more → #### Integrations Connect your entire stack to do more with your behavioral data wherever you need it. Learn more → ## Win together Our consolidated platform helps every team to shatter silos, shrink your tech stacks, and unite your whole organization behind data. Fuel faster growth ### Product teams Build customers for life ### Marketing teams Unlock trusted data ### Data teams Ship faster, learn more ### Engineering teams ### Get trusted insights about user engagement to build better products. Learn more → > "I sold the philosophy internally for a new way to do product. … We quickly realized there is only one tool that works for this, and it’s Amplitude." Damien Delautier Chief Product Officer, Groupe Canal+ ## Outcomes speak louder than words Hear from our customers about the aha moments that have led to unfair wins. ### “Until we looked at Amplitude reports, we didn’t realize what was happening. We immediately took action, saving us revenue.” ### How we increased conversions by 27% with behavior insights Cliff Kim VP of Data and Analytics ### “Amplitude allows us to really action our data. Going beyond just the insights, we’re now able to engage users in ways that are most meaningful to them.” ### How we boosted activation by 40% with better onboarding Madison Lukaczyk Senior Manager of Business Intelligence ### “We saw a 40% increase in new subscribers. Everyone was astounded by the results because it’s not common to see such a significant improvement.” ### How we grew subscribers 40% with personalized content David Gao Principal Product Manager ### Featured resources Report ## The Product Benchmark Report: How Top Teams Win and Grow Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success. Get the report → Report #### The Forrester Wave™: Digital Analytics Solutions, Q3 2025 Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria. Guide #### AI Analytics Buyer’s Guide Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation. Guide #### The Modern Guide to Data Democratization Discover five steps to safely make data accessible, understandable, and actionable to everyone. ## Connect every action to impact Start for free with up to 2M monthly events, or tell us what you want to see in a custom demo. Try for freeGet a demo 1 Amplitude: “The Product Benchmark Report” (2025). Figures cited are from products in the 90th percentile of performance. 2 The Total Economic Impact™ of Amplitude, a commissioned study conducted by Forrester Consulting on behalf of Amplitude, August 2023. Platform * AI Agents * Agent Analytics * AI Feedback * Amplitude MCP * AI Assistant * Product Analytics * Web Analytics * Feature Experimentation * Feature Management * Web Experimentation * Session Replay * Guides and Surveys * Activation Compare us * Adobe * Google Analytics * Contentsquare * Fullstory * Heap * LaunchDarkly * Mixpanel * Optimizely * Pendo * PostHog Resources * Resource Library * Blog * Agent Prompt Library * Product Updates * AI Early Access Program * Amp Champs * Amplitude Academy * Events * Glossary Partners & Support * Status * Contact Us * Customer Help Center * Community * Developer Docs * Partner Program * Partner Directory * Become an affiliate Company * About Us * Careers * Press & News * Investor Relations * Diversity, Equity & Inclusion View markdownCopy markdown Terms of ServicePrivacy NoticeAcceptable Use PolicyLegalCookie Settings EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch © 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc. [](blob:https://amplitude.com/22f35ea4-5ef1-4cb5-b4ec-a5aa615690db) [](blob:https://amplitude.com/f81f8b7b-22e9-4c27-aa88-6d56e1d99809) [](blob:https://amplitude.com/5af3342b-ad30-4188-9790-9fe0e7ec69b9) Your product should improve itself. Now it can. Meet Amplitude Wave