Product category
Explicit
"the AUTONOMOUS B2C CRM" and "The AI marketing & service platform for ambitious consumer brands" and from FAQ: "Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns."
Target customer
Explicit
"The AI marketing & service platform for ambitious consumer brands" and "Powering 196,000+ relationship-driven brands across 100 countries" — explicitly targets consumer (B2C) brands, including ecommerce/retail as referenced in nav ("Retail and ecommerce", "Restaurant marketing", "Wellness").
Primary problem
Implied
The page doesn't state a single explicit "problem" statement like "brands struggle with fragmented data/tools." It implies problems such as fragmented customer data, disconnected marketing channels, and inefficient customer service through phrases like "turn your marketing, analytics, and service into always-on growth engines" and enterprise FAQ: "Klaviyo is the unified B2C CRM built to replace fragmented legacy stacks." This is the closest explicit problem statement, found in the enterprise FAQ section, so it borders on explicit but is buried in a supporting FAQ rather than stated as the primary problem up front.
Core product
Explicit
"Build and optimize your omnichannel campaigns and deliver personalized, 24/7 support—all from a prompt." and "Klaviyo combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution," plus specific product descriptions like "Composer, your AI marketing agent... audits your flows, segments, and forms, and creates an entire on-brand campaign" and "Customer Agent...resolves 65% of questions autonomously."
Differentiation
Explicit
"Customer Agent resolves 65% of questions autonomously. Pre-trained on your brand on day one, and customizable with skills." This is a concrete, specific capability claim (a percentage and specific behavior), not generic marketing language, giving a distinctive concrete reason to choose the product.
Evidence (social proof)
Explicit
"Powering 196,000+ relationship-driven brands across 100 countries" and specific stats: "18% Savings in tech costs switching to Klaviyo," "20% Less time to execute with Klaviyo B2C CRM," "30% Lower total cost of ownership," "20% YoY growth in ecommerce revenue with Klaviyo," "2.8X Global revenue growth consolidating with Klaviyo," "40k+ Self-service interactions completed with Customer Hub in 2025," and platform stats "2.5B Average events processed daily," "7.3B Customer profiles," "1.6B Average API calls processed daily."
Extracted homepage content
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# the AUTONOMOUS B2C CRM
## The AI marketing & service platform for ambitious consumer brands
Build and optimize your omnichannel campaigns and deliver personalized, 24/7 support—all from a prompt.
Sign up
Powering 196,000+ relationship-driven brands across 100 countries
## Agents built for unstoppable growth
Grow lasting relationships—and gain a competitive edge—with AI agents that know your brand, customers, and how to deliver remarkable experiences autonomously.
### Composer, your AI marketing agent
Know your best revenue opportunity? Composer does. With one prompt, Composer audits your flows, segments, and forms, and creates an entire on-brand campaign to maximize your revenue.
Explore Composer
### Customer Agent, your 24/7 customer service
Support with serious selling power. Customer Agent resolves 65% of questions autonomously. Pre-trained on your brand on day one, and customizable with skills. Tell it what you want, it builds it for you.
Explore Customer Agent
## Your data, intelligence, and AI agents working as one
With the autonomous B2C CRM, turn your marketing, analytics, and service into always-on growth engines. Personalize, learn from, and improve every customer experience across all your channels in real-time.
Explore the platform
### Marketing that carries the conversation
When all your customer data and channels are in a single marketing platform, every email, text, and push notification responds to what customers actually do—in real time.
Explore Marketing
* Email marketing
* SMS marketing
* WhatsApp marketing
* Mobile push
* Reviews
* Social marketing
* RCS for Business
* Email templates
### AI built for every customer moment
Klaviyo AI generates and personalizes campaigns, optimizes interactions, and supports customers 24/7 with tools and agents that do the work for you.
Explore AI
* Composer
* Customer Agent
* Remix
* MCP Server
### Service that solves and sells
With service and marketing on one platform, your support team has all the data it needs for faster resolutions, smarter recommendations, and opportunities to upsell and build loyalty.
Explore Service
* Customer Agent
* Customer Hub
* Helpdesk
### Analytics that deliver your next win
When your data, campaigns, and channels are in one place, it's easy to understand what's working, act on insights immediately, and optimize without another tool or team.
Explore Analytics
* Marketing Analytics
* Benchmarks
### CDP that gives you the full data story
Klaviyo Data Platform (KDP) unifies your customer data—behavioral, transactional, and engagement—in real-time, so you can put it to work immediately across every touchpoint.
Explore Data Platform
* Apps + APIs
* Profiles
* Segments
* Advanced KDP
2.5B
Average events processed daily
7.3B
Customer profiles
1.6B
Average API calls processed daily
## Fueling growth for brands that don’t settle
* 18%
Savings in tech costs switching to Klaviyo
Read their story
* 20%
Less time to execute with Klaviyo B2C CRM
Read their story
* 30%
Lower total cost of ownership with Klaviyo B2C CRM
Read their story
* 20%
YoY growth in ecommerce revenue with Klaviyo
Read their story
* 2.8X
Global revenue growth consolidating with Klaviyo
Read their story
* 40k+
Self-service interactions completed with Customer Hub in 2025
Read their story
## 350+ pre-built integrations
From ecommerce to agentic commerce. Connect your data across your entire tech stack.
Explore the app marketplace
## Join the 196,000+ customers growing with Klaviyo
See pricing
## Frequently asked questions
What is Klaviyo?
Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns. Built as both a system of record and system of action, Klaviyo combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution.
How much does Klaviyo cost? Is there a free plan?
Yes. Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage (such as email and SMS). Enterprise pricing is also available for large organizations with advanced needs.
What integrations does Klaviyo offer?
Klaviyo offers native integrations with ecommerce platforms like Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. We also integrate with your favorite AI tools with our Klaviyo ChatGPT app, Klaviyo Claude Connector, and Klaviyo MCP for building agentic workflows. These integrations sync customer, product, and order data in real time to power personalized marketing and automation.
What channels does Klaviyo support?
Klaviyo unifies email, SMS / Text, RCS, mobile push, WhatsApp and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing.
That unified CDP + real-time signals power cross-channel flows, predictive analytics, and agent decisions to deliver more relevant messages where customers prefer to engage.
How does Klaviyo support enterprise brands?
For enterprise brands, Klaviyo is the unified B2C CRM built to replace fragmented legacy stacks — consolidating data, execution, and analytics into one secure, scalable platform. Unlike rigid suites that require constant developer intervention and data syncing, Klaviyo gives marketing teams the autonomy to launch sophisticated omnichannel campaigns across email, SMS, push, WhatsApp, and web in days, not months.
Built on a flexible data foundation with unified customer profiles, 350+ native integrations, and full developer tooling (APIs, webhooks, SDKs, warehouse syncs), Klaviyo deploys rapidly — with enterprise-grade security, audit-ready compliance, dedicated CSMs, and peak-season uptime backed by SLAs.
Which languages is Klaviyo available in?
The Klaviyo platform and Help Center are localized into 11 languages: English, French, German, Spanish, Mexican Spanish, Italian, Korean, Brazilian Portuguese, Swedish, Polish, and Dutch — with each version continuously being updated as new features become available for market.
For step-by-step instructions on how to change language in the Klaviyo Platform visit our Help Center guide.
Is Klaviyo GDPR compliant?
Klaviyo has implemented measures to meet its GDPR obligations as a data processor, including a Data Processing Agreement, comprehensive security measures, and self-service tools to support data subject rights requests.
Klaviyo also supports lawful international data transfers through mechanisms like the EU–US Data Privacy Framework and Standard Contractual Clauses.
GDPR compliance is a shared responsibility: Klaviyo provides the tools, while each business is responsible for how it collects and uses customer data.
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Metadata
| Source URL | https://klaviyo.com |
| Crawled | Jul 21, 2026 at 08:51 UTC |
| Analyzed | Jul 21, 2026 at 08:51 UTC |
| Provider / model | anthropic / claude-sonnet-5 |
| Prompt version | v4 |
| HTTP status | 200 |
| Rank by score | #9 of 100 — see Explore to compare |