Product category
Explicit
"Open source AI analytics for data teams" and "Business Intelligence" / "Embedded Analytics" section headers with "Self-service analytics for your team" and "Fast, flexible customer-facing analytics" explicitly name the product category as BI/analytics software.
Target customer
Implied
The page references "data teams," "Everyone exploring and analyzing data," "Developers building in-product analytics," and "People running their company's instance," plus testimonials from founders/CTOs at startups (Cal.com, Pathrise, Synctera). No single explicit statement defines one target customer, but the combination implies data teams, engineers, founders, and SaaS companies needing embedded analytics.
Primary problem
Implied
There's no single sentence stating "the problem we solve is X." It's inferable from phrases like "I don't need to ask an engineer to get me some special data... I can make that query on my own" and "Way less engineering overhead than rolling your own in-app reporting," suggesting the problem is data being locked behind engineers/complex BI setups.
Core product
Explicit
"Metabase gives your team and customers correct data, built on your metrics, permissions, and infrastructure. Self-host or deploy to the cloud in minutes." Also: "Query and visualize data from your database or warehouse" and "Embed dashboards, visualizations, and self-serve reporting in your SaaS app."
Differentiation
Explicit
"Always open source... Ships with AI features" and "Query data in plain English with AI... Ask Metabot AI or connect to the MCP server, click on charts to find the 'why' with built-in drilldowns, or spin up a no-code query with the visual query builder." Also specific technical differentiators like "Work with your data via the MCP server, CLI, APIs, Slack, and more" and enterprise security certifications "(SOC1, SOC2, GDPR, CCPA, and more)."
Evidence (social proof)
Explicit
"Trusted by 100,000+ companies" and named testimonials: "Peer Richelsen, Co-founder, Cal.com," "Derrick Mar, CTO, Pathrise," "Dave Holmes-Kinsella, Head of Data Science, Synctera," plus the stat "48.3k" (likely GitHub stars) and "100k+ teams already love it."
Extracted homepage content
Where data people meet. Oct 5–7, 2026 · Denver, CO
Book your seat
×
Product
###### Business Intelligence
Self-service analytics for your team
###### Embedded Analytics
Fast, flexible customer-facing analytics
Data sources
Security
Cloud
Features
Metabase AI
Data Studio
New
Dashboards and reporting
Query builder
Data segregation
Usage analytics
Embedded analytics SDK
White-label analytics
Drill-through
SQL editor
Permissions
CSV upload
What's new
Roadmap
Docs
###### Documentation
The Metabase manual
###### Learn
Guides and tutorials
Getting Started
Querying and Dashboards
Everyone exploring and analyzing data
Embedding
Developers building in-product analytics
Administration
People running their company's instance
Guides
Installing Metabase
Adding a database
Asking questions
Creating a dashboard
Solving common problems
Resources
Blog
News, updates, and ideas
Events
Join a live event or watch on demand
Customers
Real companies, real data, real stories
Discussion
Share and connect with other users
Professional Services
Extra help from our team
Metabase Experts
Find a local expert
Recent Blog Posts
How we picked LibreChat — and ended up with a Slack agent
Metabase alternatives: comparing platforms for AI analytics
PA: a persistent agent for developer workflow automation
Introducing the Claude skill for learning Metabase
AI for everyone, with confidence
Pricing
###### Business Intelligence pricing
Self-service analytics for your team
###### Embedded Analytics pricing
Fast, flexible customer-facing analytics
48.3k
Log in
Get started
# Open source AI analytics for data teams
Metabase gives your team and customers correct data, built on your metrics, permissions, and infrastructure. Self-host or deploy to the cloud in minutes.
Try Metabase Cloud freeDeploy Metabase Open Source
Total Accounts
1,228
Jun 2026
↑0.9%vs. previous month: 1,217
Accounts added per year, by source
OrganicFacebookGoogleInviteLinkedIn
Payments received per quarter by plan
BasicPremiumBusiness
Chat with Metabot
Which source added the most accounts in 2026?
**Organic added the most in 2026: 62 accounts,** ahead of Google at 30. LinkedIn, Invite, and Facebook make up the rest.
Data Sources
Accounts
Data library
The bigger signal is that 2026 is tracking below recent years across every source, so even the top channel is down on its usual pace. The slowdown is broad, not one channel falling off.
Want me to compare @New Accounts by Source, 2026 vs 2025?
Trusted by 100,000+ companies
**Watch a 1-minute demo**
## Deploy in minutes, scale infinitely
Start simple. Keep your data secure and compliant as you grow. From pre-seed to post-IPO.
```
docker run -d -p 3000:3000 metabase/metabase
```
Copy to clipboard
#### Always open source
Run the script to spin up your free, self-hosted instance in minutes. Ships with AI features. Used by millions worldwide.
#### Connect your data and your tools
Query and visualize data from your database or warehouse. Work with your data via the MCP server, CLI, APIs, Slack, and more.
#### Enterprise-grade security
We treat your data the way we’d want ours — it’s secure and compliant (SOC1, SOC2, GDPR, CCPA, and more).
Business Intelligence
## Analytics your team will use and trust
Teams can explore data on their own, guided to correct answers with a trustworthy foundation. Your data team can curate a governed semantic layer of canonical tables and metrics in Data Studio.
### Query data in plain English with AI
AI on all plans so anyone can explore data, visualize results, and answer their own questions. Ask Metabot AI or connect to the MCP server, click on charts to find the "why" with built-in drilldowns, or spin up a no-code query with the visual query builder.
Explore Metabase AI
> "I don't need to ask an engineer to get me some special data from our customer database, I can make that query on my own and help out the customer in minutes vs hours or days."
Peer RichelsenCo-founder, Cal.com
### Share reports and create custom insights
Filter and breakout interactive dashboards. Combine charts with text in Documents for collaborative reporting. Set up subscriptions and alerts to keep everyone in the loop.
Explore interactive dashboards
> "Metabase continues to be the most effective way for us to build reporting efficiently — a 90/10 solution to data analytics at a cost effective price."
Derrick MarCTO, Pathrise
### Guide people to the right answers
Curate your semantic layer in Data Studio to make your data usable and correct for humans and AI. Define trusted, reusable metrics, and mark vetted data sources so everyone builds on consistent, accurate foundations.
Explore Data Studio
> "We love official collections — between those and models, it tells people, 'This is where you start. And this is only where you start!'"
Dave Holmes-KinsellaHead of Data Science, Synctera
Embedded Analytics
## Put production-grade analytics into your app without drama
Embed dashboards, visualizations, and self-serve reporting in your SaaS app. Multi-tenant, customizable analytics components, with plumbing and permissions built in.
### Way less engineering overhead than rolling your own in-app reporting
Data teams and non-technical teammates can work with data without bugging devs.
### Self-host or deploy on Metabase Cloud
Start with simple charts, embed full dashboards, or use the SDK for advanced setups as your needs grow.
### Customizable to fit your product
White-labeling, dynamic styling, and interactive controls from view-only to full data discovery with a low-code integration.
### Metabase scales as you grow
Advanced features for managing lots of users and compliance. Flexible even as your tooling or workflow evolves.
#### Multi-tenant data segregation
Granular permissions to make sure people see what they need to, and nothing else.
#### Secure and simple access
Integrate with SSO IdPs (SAML, LDAP, JWT, Google) and map to Metabase groups.
#### Drop into SQL
When you need an escape hatch into SQL to run raw queries, tweak logic, or join tables, you're covered.
#### Track data and dashboard usage
No more unused dashboards. Inspect user behavior across content, data access and downloads.
#### Keep dashboards snappy
Go faster with result and model caching. No schedulers or pipelines needed.
#### Test and deploy safely
Spin up staging environments without touching prod. Export configs, models, and dashboards to test or scale across multiple instances.
## Analytics that people straight up love
> I discovered Metabase while wrestling with analytics complexity, and you didn’t just solve the problem — you changed how I think about business intelligence. That’s rare.
Stewart Buchanan
> Metabase is the best BI tool for engineers hands down
Prady
> I'm surprised Metabase isn't talked about more. The team seems laser-focused on every UX detail, making BI accessible to many more functions in an org. Of course, we self-host our Metabase instance on @render, and it Just Works™.
Anurag Goel
> metabase is love
Peer Richelsen
> If you’re building internal dashboards and analytics for your startup I highly recommend giving Metabase a try. By far the best and easiest tool I’ve used even for complex, in-depth analytics dashboards
Mentor
> I'm a big fan of Metabase. Write SQL - show chart.
Christopher Winslett
> Metabase is the most impressive piece of software I’ve used in a long time. If you have data you want to understand give it a try. It’s so easy to spin up
Ryan Wilson
> In terms of BI, there is no second best to Metabase.
Roberto
> just setup a metabase instance at my friends startup and now the ops team is using it left right and centre. The model feature is a game changer. h/t to Metabase for building the most delightful and well thought tool for non tech folks.
0xAHD
> I’m forgetting how to write SQL queries 🤔 It’s all Metabase’s fault for having such an awesome query editor
Carlo Licciardi
> Metabase is amazing. If you're a founder, especially non technical, get your engineers to install and set it up. It's transformational!
Neto
> TIL about Metabase. Wow, the time we've wasted not using this is incalculable.
Derek Morgan
> I love simple and efficient tools that are straightforward. I've been using Metabase and it is simply lovely
Mariana Medeiros
> Metabase is really really awesome. I love the speed of implementation for new dashboards and reports. Totally awesome. Can't wait for new features. Might as well learn some clojure and contrib myself!
Kwamina Dare
> Metabase proves you can add power without taking away simplicity.
Amjad Masad
> Searching for a relatively hassle-free reporting and dashboarding tool to hook up to your database? Can't recommend Metabase enough - lovely interface, and really great functionality out of a jar or Docker file. It's brilliant!
Shane Lynn
See more love for Metabase
## Ready to get started?
We could keep typing, or you could just try it. AI on all plans. 100k+ teams already love it.
Try Metabase Cloud freeDeploy Metabase Open Source
* Free 14-day trial
* Super-fast setup
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Metadata
| Source URL | https://metabase.com |
| Crawled | Jul 21, 2026 at 08:43 UTC |
| Analyzed | Jul 21, 2026 at 08:43 UTC |
| Provider / model | anthropic / claude-sonnet-5 |
| Prompt version | v4 |
| HTTP status | 200 |
| Rank by score | #28 of 100 — see Explore to compare |