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Gusto

gusto-com ↗
Score: 83% (5/6) Growth
Gusto homepage screenshot
Product category Explicit
"Payroll, HR, Benefits. Simplified." and FAQ answer: "Gusto is an all-in-one payroll and HR platform that helps businesses take care of their teams."
Target customer Explicit
"Join 500,000+ small and medium-sized businesses that take care of their people with Gusto."
Primary problem Implied
The page doesn't explicitly name a single "problem" statement, but strongly implies the pain of manual, time-consuming payroll/HR/tax/compliance work through statements like "Payroll used to take at least one full day per month" and "we automatically file your taxes, help with compliance" — requiring the reader to infer that the core problem is the burden and complexity of manual payroll, HR, and compliance administration.
Core product Explicit
"Run payroll in minutes with smart technology... we automatically file your taxes, help with compliance, and identify tax credits" and "Gusto is an all-in-one payroll and HR platform that helps businesses take care of their teams. We handle payroll, taxes, and compliance automatically... Gusto also offers tools for hiring, onboarding, time tracking, benefits, and more."
Differentiation Explicit
"With Gusto as your broker, health insurance administration comes at no extra cost." and "we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for."
Evidence (social proof) Explicit
"500,000+ businesses trust Gusto"; "9 out of 10 customers would recommend Gusto"; "152 hrs/year average time saved on tax & compliance by switching to Gusto"; testimonial: "“Payroll used to take at least one full day per month. We’re able to run payroll bi-weekly now, which takes us less than an hour each month.” — Kevin Michael Gray, Founder, Approveme.com"

Extracted homepage content

⚽ 500,000+ businesses trust Gusto. The Oakland Roots have since day one. See their story * Products * Business types * For accountants * Resources * Pricing Create free account Sign in * Products * Business types * For accountants * Resources * Pricing See a demo Get in touch Create free accountSign in # Payroll, HR, Benefits. Simplified. Join 500,000+ small and medium-sized businesses that take care of their people with Gusto. Create free accountHow Gusto works ### **Run payroll in minutes with smart technology.** ### Payroll takes just a few clicks Plus, we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for. **Learn more about payroll →** ### Sync hours with payroll ### Pay yourself compliantly as a Solopreneur Why Gusto Saved over 80 hours a year > “Payroll used to take at least one full day per month. We’re able to run payroll bi-weekly now, which takes us less than an hour each month.” Kevin Michael Gray Founder, Approveme.com Read the full story ### **Make a real difference with affordable employee benefits.** Supporting your team is more important than ever. With Gusto as your broker, health insurance administration comes at no extra cost. Move an existing plan or let our licensed advisors help you find the right coverage. **Learn more about benefits** ### **Hire standout candidates and get them up to speed faster than ever.** Find and support great people from day 1. Use Gusto for job and applicant tracking, create custom onboarding checklists, and so much more. **Learn more about hiring and onboarding** ## But wait, there’s more. Time Talent Insights New business Remote ## **Let’s find the right plan for your business** Choose from a variety of plans and add-ons. You won’t pay a cent until you’re ready to run payroll. Compare plans ## See how Gusto stacks up against other payroll providers. ### 9 out of 10 customers would recommend Gusto. ### 152 hrs/year average time saved on tax & compliance by switching to Gusto. ### 4.5/5 stars Average rating from Gusto customers. Compare Gusto Survey of 538 Gusto Customers, September 2024 ### **Get started for free** ### **You’re three steps away from easy, automated payroll.** **Create an account.** It’s free to sign up. You’ll pick your plan and add your company details. **Add your people.** Add your employee details. They can even self-onboard to save you time. **Run your first payroll.** Once we have your employee and tax info, you can run payroll in just a few clicks. Get started ## Frequently Asked Questions ### What does Gusto do? Gusto is an all-in-one payroll and HR platform that helps businesses take care of their teams. We handle payroll, taxes, and compliance automatically, so you don’t have to stress about the paperwork. Gusto also offers tools for hiring, onboarding, time tracking, benefits, and more—making it easier to manage the people side of your business. ### Does Gusto work in Canada? ### What is Gusto used for? ### How expensive is Gusto? ### Can Gusto handle both contractors and full-time employees? ### Is Gusto easy to set up and use? ## Questions? Meet answers. #### Compare Gusto See how Gusto stacks up against other providers. **Compare Gusto** #### Search the help center Find instant answers by searching our help center or browsing topics. **Help center** #### Give us a ring Monday through Friday from 6AM – 6PM MST. **(800) 936-0383** #### **Explore the demo** Have a look around and see how easy using Gusto really is. **See demo** Get started ## Pricing * View pricing ## Built for you * Starting a business * Switch to Gusto * Remote and Global * Why Gusto ## For Accountants * Become a partner * Gusto Pro dashboard * Partner community * Professional Development * People Advisory * Accountant blog * Resources ## For Developers * Gusto Embedded Payroll * Build apps with Gusto * Developer tools ## Get Started * Interactive Demo * Contact Sales - **(800) 936-0383** ## Services * Small Business Platform * Full-service payroll * Employee Benefits * HR * Health Benefits * Financial Benefits * R&D tax credits * Time and attendance * Hiring and onboarding * Talent management * Insights and reporting * Workers’ compensation * Gusto Wallet ## Company * About * Careers - **We’re hiring!** * Awards * Press * News * Investors * Contact * Affiliate program ## Licenses * Gusto Capital, LLC NMLS ID: **1845463** * Gusto, Inc. NMLS ID: **1737896** ## Support * Help Center * Talk to support — **Sign in** ## Resources * Customer stories * Customer reviews * Compare * Partner Directory * Business Guides * Buying Guides * Glossary * FAQs * Security * Integrations ## Tools * Small Business Financial Relief * Employer tax calculator * Burn rate calculator * New hire checklist **Talk Shop:** Business resources --- ## Talk Shop blog Advice and information for growing businesses and their teams * Running payroll * Employee benefits * Health insurance * People management * Workers’ comp * Starting a business * Business finances * Hiring * Growth * Taxes * Gusto © 2026 * Brokers * Privacy * Your Privacy Choices * Accessibility * Terms * Licenses * Site Map

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