Product category
Implied
The page never names a category like "video creation software" or "demo platform" explicitly. It describes features like "AI Videos," "Interactive Demos," "Personalization," and "Create On-Brand Product Videos with AI," from which a reader must infer this is an AI-powered product marketing/video and demo creation platform.
Target customer
Implied
The homepage lists "Solutions" for "Product Marketing," "Growth Marketing," "Product Management," and "Sales Engineering," and mentions "Empower your GTM to be better storytellers," implying the target customers are go-to-market, marketing, and product teams at companies, but no explicit statement like "built for marketers" or "for B2B SaaS companies" is given.
Primary problem
Explicit
"In a crowded market, your product story matters more than ever. But creating beautiful content is painfully slow – until now."
Core product
Explicit
"Create On-Brand Product Videos with AI... Bring your product story to life visually with Arcade's video agent." Combined with feature descriptions: "AI Videos - On-brand videos in minutes," "Interactive Demos - Effortlessly beautiful demos," and the workflow steps (Set up a Brand Kit, Add product context, Prompt to generate, Fine-tune the details, Download and embed) concretely describe what the product does: generates branded product videos, demos, and visuals using AI.
Differentiation
Explicit
"Arcade isn't a generic AI tool. It starts with your actual product and your brand, so every video, visual, and demo created looks like your best creative work." This is elaborated with concrete mechanics: "Pull logos, colors, fonts, and writing style from your website" and "Attach messaging docs, screenshots, or one-pagers. Arcade builds a video to bring your product to life."
Evidence (social proof)
Explicit
"More than 30k companies choose Arcade to tell better product stories" and "How Zapier Increased Booked Meetings by 70% with Arcade," plus the named testimonial: "'Arcade's special sauce: the speed to create professional assets.' Jim Sinai, CMO @ Supio," along with specific stats like "+70% more booked meetings," "+65% paid trial conversion," "5× trial likelihood," "18× faster content creation," and "2× pipeline in a single quarter."
Extracted homepage content
Copy logo as SVG
Copy wordmark as SVG
Brand guidelines
Product
Features
AI Videos
On-brand videos in minutes
Agents
Power your workflows with agents
Interactive Demos
Effortlessly beautiful demos
Personalization
Tailored storytelling at scale
Integrations
Connect Arcade to other tools
Tools
Browser Extension
Capture from your browser
Desktop App
Capture multiple apps at once
Figma Plugin
Turn your designs into demos
Solutions
Product Marketing
From passive to interactive storytelling
Growth Marketing
Turn product demos and videos into pipeline
Product Management
From idea to launch
Sales Engineering
Better conversations ahead
Resources
Blog
The latest in visual storytelling
Knowledge Base
Unlock your creativity and learning
Guides
Hands-on guides to top software
Changelog
What’s new in Arcade
Events
Live sessions to learn and connect
Showcase
See best-in-class examples
Case studies
Stories from leading customers
How Zapier Increased Booked Meetings by 70% with Arcade
EnterprisePricing
Talk to salesSign up for freeOpen app
# Create On-Brand Product Videos with AI
## Bring your product story to life visually with Arcade’s video agent. No designers. No agencies. No waiting.
Video
Demo
Try with your website!
More than 30k companies choose Arcade to tell better product stories
## You're the storyteller. Arcade makes every format effortless.
In a crowded market, your product story matters more than ever. But creating beautiful content is painfully slow – until now.
Video
Interactive Demo
Visuals
[
](https://cdn.arcade.software/web-assets/homepage-assets/figma-video.mp4)
## AI that knows your product. AI that knows your brand.
Arcade isn't a generic AI tool. It starts with your actual product and your brand, so every video, visual, and demo created looks like your best creative work.
[
](https://cdn.arcade.software/web-assets/homepage-assets/arcade-video-gen.mp4)
Claude
Gemini
Arcade
See all reviews
## "Arcade's special sauce: the speed to create professional assets."
Jim Sinai
CMO @ Supio
## The fastest way to tell your story.
On average, it takes 6 minutes to create a new video in Arcade. Here's how it works.
No designer needed
#### Set up a Brand Kit
Pull logos, colors, fonts, and writing style from your website for output that looks and feels like you.
Built from your product
#### Add product context
Attach messaging docs, screenshots, or one-pagers. Arcade builds a video to bring your product to life.
Create with AI
#### Prompt to generate
Create product overviews or social sizzles with custom animations to make every launch feel fresh.
Prompt or edit manually
#### Fine-tune the details
Make broad or scene-by-scene edits with AI, or use manual editing for precise adjustments.
Distribution made easy
#### Download and embed
Export videos as a video or GIF, embed on your website, or grab a share link to review with your team.
## Empower your GTM to be better storytellers.
Storytelling changes across the customer journey. Here’s how different teams use Arcade.
Marketing
Pre-Sales
Customer Experience
Enablement
Product
### Arcade for marketing
Create compelling, on-brand videos, visuals, and demos without the wait. Move fast to drive leads, boost adoption, and more effectively tell your product's story.
AI-powered demo editor
Video generation
Embed anywhere
Visual generation
Learn more
[](https://cdn.arcade.software/web-assets/brand.mp4)
Up to 5x trial conversion
## Integrated with the tools you rely on.
Gather deep insights, drive action, and get more done with native integrations
Explore all integrations
## What it's like working with Arcade
9×
homepage CTA clicks
"Arcade is the tool that enables people to maximize their creativity to showcase and distribute product value."
Read the full story
+70%
more booked meetings
Read the full story
+65%
paid trial conversion
Read the full story
5×
trial likelihood
Read the full story
18×
faster content creation
Read the full story
2×
pipeline in a single quarter
Read the full story
### Build AI-powered content that drives action.
**Sign up for free**
Talk to a GTM expert
Arcade on Twitter
Arcade on LinkedIn
Product
AI VideosInteractive DemosPersonalizationIntegrationsEnterprisePricingDesktop AppChrome Extension
Solutions
For Product MarketingFor Growth MarketingFor Product ManagementFor Sales EngineeringTalk to a GTM expert
Resources
BlogKnowledge BaseChangelogShowcaseCase studiesGuidesCommunity
Company
Careers
BrandSecurityStatusLegal
#### Smarter Stories, Every Month.
Metadata
| Source URL | https://arcade.software |
| Crawled | Jul 21, 2026 at 08:45 UTC |
| Analyzed | Jul 21, 2026 at 08:45 UTC |
| Provider / model | anthropic / claude-sonnet-5 |
| Prompt version | v4 |
| HTTP status | 200 |
| Rank by score | #16 of 100 — see Explore to compare |