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Arcade

arcade-software ↗
Score: 67% (4/6) Startup
Arcade homepage screenshot
Product category Implied
The page never names a category like "video creation software" or "demo platform" explicitly. It describes features like "AI Videos," "Interactive Demos," "Personalization," and "Create On-Brand Product Videos with AI," from which a reader must infer this is an AI-powered product marketing/video and demo creation platform.
Target customer Implied
The homepage lists "Solutions" for "Product Marketing," "Growth Marketing," "Product Management," and "Sales Engineering," and mentions "Empower your GTM to be better storytellers," implying the target customers are go-to-market, marketing, and product teams at companies, but no explicit statement like "built for marketers" or "for B2B SaaS companies" is given.
Primary problem Explicit
"In a crowded market, your product story matters more than ever. But creating beautiful content is painfully slow – until now."
Core product Explicit
"Create On-Brand Product Videos with AI... Bring your product story to life visually with Arcade's video agent." Combined with feature descriptions: "AI Videos - On-brand videos in minutes," "Interactive Demos - Effortlessly beautiful demos," and the workflow steps (Set up a Brand Kit, Add product context, Prompt to generate, Fine-tune the details, Download and embed) concretely describe what the product does: generates branded product videos, demos, and visuals using AI.
Differentiation Explicit
"Arcade isn't a generic AI tool. It starts with your actual product and your brand, so every video, visual, and demo created looks like your best creative work." This is elaborated with concrete mechanics: "Pull logos, colors, fonts, and writing style from your website" and "Attach messaging docs, screenshots, or one-pagers. Arcade builds a video to bring your product to life."
Evidence (social proof) Explicit
"More than 30k companies choose Arcade to tell better product stories" and "How Zapier Increased Booked Meetings by 70% with Arcade," plus the named testimonial: "'Arcade's special sauce: the speed to create professional assets.' Jim Sinai, CMO @ Supio," along with specific stats like "+70% more booked meetings," "+65% paid trial conversion," "5× trial likelihood," "18× faster content creation," and "2× pipeline in a single quarter."

Extracted homepage content

Copy logo as SVG Copy wordmark as SVG Brand guidelines Product Features AI Videos On-brand videos in minutes Agents Power your workflows with agents Interactive Demos Effortlessly beautiful demos Personalization Tailored storytelling at scale Integrations Connect Arcade to other tools Tools Browser Extension Capture from your browser Desktop App Capture multiple apps at once Figma Plugin Turn your designs into demos Solutions Product Marketing From passive to interactive storytelling Growth Marketing Turn product demos and videos into pipeline Product Management From idea to launch Sales Engineering Better conversations ahead Resources Blog The latest in visual storytelling Knowledge Base Unlock your creativity and learning Guides Hands-on guides to top software Changelog What’s new in Arcade Events Live sessions to learn and connect Showcase See best-in-class examples Case studies Stories from leading customers How Zapier Increased Booked Meetings by 70% with Arcade EnterprisePricing Talk to salesSign up for freeOpen app # Create On-Brand Product Videos with AI ## Bring your product story to life visually with Arcade’s video agent. No designers. No agencies. No waiting. Video Demo Try with your website! More than 30k companies choose Arcade to tell better product stories ## You're the storyteller. Arcade makes every format effortless. In a crowded market, your product story matters more than ever. But creating beautiful content is painfully slow – until now. Video Interactive Demo Visuals [ ](https://cdn.arcade.software/web-assets/homepage-assets/figma-video.mp4) ## AI that knows your product. AI that knows your brand. Arcade isn't a generic AI tool. It starts with your actual product and your brand, so every video, visual, and demo created looks like your best creative work. [ ](https://cdn.arcade.software/web-assets/homepage-assets/arcade-video-gen.mp4) Claude Gemini Arcade See all reviews ## "Arcade's special sauce: the speed to create professional assets." Jim Sinai CMO @ Supio ## The fastest way to tell your story. On average, it takes 6 minutes to create a new video in Arcade. Here's how it works. No designer needed #### Set up a Brand Kit Pull logos, colors, fonts, and writing style from your website for output that looks and feels like you. Built from your product #### Add product context Attach messaging docs, screenshots, or one-pagers. Arcade builds a video to bring your product to life. Create with AI #### Prompt to generate Create product overviews or social sizzles with custom animations to make every launch feel fresh. Prompt or edit manually #### Fine-tune the details Make broad or scene-by-scene edits with AI, or use manual editing for precise adjustments. Distribution made easy #### Download and embed Export videos as a video or GIF, embed on your website, or grab a share link to review with your team. ## Empower your GTM to be better storytellers. Storytelling changes across the customer journey. Here’s how different teams use Arcade. Marketing Pre-Sales Customer Experience Enablement Product ### Arcade for marketing Create compelling, on-brand videos, visuals, and demos without the wait. Move fast to drive leads, boost adoption, and more effectively tell your product's story. AI-powered demo editor Video generation Embed anywhere Visual generation Learn more [](https://cdn.arcade.software/web-assets/brand.mp4) Up to 5x trial conversion ## Integrated with the tools you rely on. Gather deep insights, drive action, and get more done with native integrations Explore all integrations ## What it's like working with Arcade 9× homepage CTA clicks "Arcade is the tool that enables people to maximize their creativity to showcase and distribute product value." Read the full story +70% more booked meetings Read the full story +65% paid trial conversion Read the full story 5× trial likelihood Read the full story 18× faster content creation Read the full story 2× pipeline in a single quarter Read the full story ### Build AI-powered content that drives action. **Sign up for free** Talk to a GTM expert Arcade on Twitter Arcade on LinkedIn Product AI VideosInteractive DemosPersonalizationIntegrationsEnterprisePricingDesktop AppChrome Extension Solutions For Product MarketingFor Growth MarketingFor Product ManagementFor Sales EngineeringTalk to a GTM expert Resources BlogKnowledge BaseChangelogShowcaseCase studiesGuidesCommunity Company Careers BrandSecurityStatusLegal #### Smarter Stories, Every Month.

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