Product category
Implied
The page never uses a category label like "sales intelligence platform" or "data enrichment software." It describes itself only as "Infrastructure to get any data, run agentic workflows, and launch GTM plays" and features like "Data marketplace," "Claygents," "Waterfall," "Signals and Intent," "Sequencer" imply it's a GTM (go-to-market) data/automation platform, but no single explicit category phrase is given.
Target customer
Implied
The site references "GTM Ops," "Marketing," "Sales," "GTM engineers," "reps," and "Enterprise/Startup" segments, and says "Trusted by more than 500,000+ leading GTM teams of all sizes," implying the customer is go-to-market/sales/marketing teams, but it never explicitly states a target customer description like "for B2B sales teams" in a single direct sentence.
Primary problem
Implied
No sentence states a problem directly (e.g., "teams struggle with fragmented data/manual prospecting"). It's inferable from feature descriptions like combining data providers "for the best coverage," tracking signals, and automating workflows, suggesting the problem is fragmented, low-coverage data and manual GTM processes -- but this is not explicitly stated as a problem.
Core product
Implied
The homepage lists features like "Claygents – Research target companies and people with AI," "Waterfall – Combine multiple data providers for the best coverage," "Data marketplace – Buy data from 200+ providers in one place," and "Build systems to grow revenue... Infrastructure to get any data, run agentic workflows, and launch GTM plays." These are somewhat concrete but composed of taglines rather than a single clear explanation of what the product fundamentally is (e.g., "Clay is a spreadsheet-like tool that lets you enrich data and automate outreach"). Requires piecing together multiple feature blurbs to infer the core product.
Differentiation
Explicit
"One contract to buy data from 200+ data and AI vendors in Clay's marketplace." and "Waterfall - Combine multiple data providers for the best coverage" describe a concrete, specific mechanism (aggregating 200+ data providers under one contract with waterfall enrichment) that differentiates the product.
Evidence (social proof)
Explicit
"Mistral AI cut the time to map their TAM and score accounts from 2 months to 10 days." and "Vanta cut post-call follow-up time from 3 days to <1" and "Terrapinn generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent" and "Grew their outbound-sourced pipeline by +140%" and "Trusted by more than 500,000+ leading GTM teams of all sizes."
Extracted homepage content
Back
* Product
Product
* Use Cases
Use Cases
* Solutions
Solutions
* Resources
Resources
* Company
Company
* Pricing
Pricing
⌘
K
Log in
Get a demo
Start free trial
Features
* Claygents
Research target companies and people with AI
* Waterfall
Combine multiple data providers for the best coverage
* Signals and Intent
Track job changes promotions or other signals
* Data marketplace
Buy data from 200+ providers in one place
.
* Ads
Sync targeted ad audiences to Linkedin, Meta, and Google
* Audiences
Centralize your first and third party data sources in Clay
* Sequencer
Use Clay's native sequencer or automate messaging
* Agent plugin
Build in Clay directly via a coding agent with API and CLI
Additional
* Sculptor
Functions
* AI formatting
* Clay MCP
* Clay for Salesforce
* Changelog
* Security at Clay
Clay MCP
Give reps the best prospecting data in their AI tools
* CRM enrichment
* Rep prospecting
* Automated inbound
* ABM
* Reverse ETL
* Outbound
* PLG assist
* TAM sourcing
* Account research
* Rep assist
* Territory planning
CRM enrichment
Keep your CRM clean with the highest quality data
BY TEAM
* GTM Ops
* Marketing
* Sales
BY STAGE
* Enterprise
* Startup
BY CUSTOMERS
* Customers
Terrapinn
AlertMedia
Lovable
Sana
Rootly
Intercom
Grew their outbound-sourced pipeline by +140%
START GROWING
* Livestreams
* Cohort live classes
* Find Clay experts
* Hire GTM Talent
* GTME Job board
DISCOVER
* University
* Templates
GTME Blog
* Support docs
Guides
Community
* Live events
* Clay cup
Clay community
* Slack
PARTNER WITH US
* Become a partner
* Solution partners
* Integration partners
* Startup program
Private Equity
Clay Community
In Nigeria, she built a life where money wouldn’t decide
OUR COMPANY
* About
* Careers
* Open roles
GET IN TOUCH
* Contact
* Press
SOCIALS
* LinkedIn
* YouTube
* X
Article – NY Times
Clay allows employees to sell shares at a $5b valuation.
Latest launch:
MCP IN CLAY
# Build systems to grow revenue
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Start free trial
Trusted by more than 500,000+ leading GTM teams of all sizes. Inspired by our customers. Built with love.
“Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.”
text
“Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."
view open ai
+140%
outbound
pipeline
text
80%+
enrichment
coverage
text
text
“In our first AI Hackathon week, we unlocked data across YouTube, Ads, Cloud, and CapitalG into powerful AI workflows.”
text
All inbound
qualified and scored with Clay
“Clay 3x'd our enrichment rate and unlocked AI-powered GTM workflows that were infeasible before”
text
2x
demos from
cold email
text
3x
reply
rate
text
+50%
SQLs
text
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack.”
## GTM engineers build on Clay
Find every account in your TAM in one place.
TAM Sourcing
Automated Inbound
Lead Scoring
Automated Outbound
CRM Enrichment
Launch Ads
Rep Productivity
### What do you want to build?
Find people data
Find company data
Find jobs data
Submit
Data
### Get data from the most complete data marketplace
One contract to buy data from 200+ data and AI vendors in Clay’s marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together.
**Mistral** AI cut the time to map their TAM and score accounts from 2 months to 10 days.
Start free trial
Explore data marketplace
agents
### Create agents who mimic your best reps
Mine the web for custom data points to research and qualify accounts. Constantly monitor accounts for reasons to engage. Prep reps with the detail they need to tailor every touchpoint.
**Vanta** cut post-call follow-up time from 3 days to <1 with agents tailoring messaging based on SOC 2 badges, compliance signals, and security job posts.
Start free trial
Explore agents
orchestration
### Orchestrate workflows across tools in real time
Connect every GTM or AI tool to a common data layer. Update data across millions of records in your CRM and data warehouse. Define GTM logic once to re-use in every play.
**Lovable** booked 50% more qualified meetings per rep by routing prospects to best-fit rep based on firmographics and current company priorities.
Start free trial
Explore the GTM data layer
execution
### Launch new plays as fast as you have ideas
Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days.
**Figma** increased PLG conversion by automatically prospecting into self-serve accounts with both usage spikes and recent hiring signals.
Start free trial
Learn more about building plays
GTM INFRASTRUCTURE
### Build systems that make reps more productive
Start free trial
Reps can self-serve the best prospecting data. Chat to get full account context in natural language. Build centralized workflows for any rep to run.
**Terrapinn** generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent to find and qualify leads.
### Hear from the teams that grow with Clay
How Hex increased inbound win-rate 50% using Clay
Read case study
[](https://player.vimeo.com/progressive_redirect/playback/1210332507/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=fca11f4fd43a57721e11b0aebe775b0556c9f946410014996d402e2239c01ed7)
0:00
/
3:30
00:00
Start free trial
How Verkada GTM team expanded in 28 European countries using Clay
Read case study
### Learn more about GTM engineering
Conference
### Sculpt: The go-to-market conference returns in 2026
Get tickets
### Get started with Clay
Find the content that helps you level up your GTM skills and build confidently with Clay.
Go to University
Livestream
### How Clay Uses Clay: ABM campaigns to break into Tier 1 accounts
Watch
Community story
### Sandra has built the Clay community in Lagos
Read story
Come and join us
See open roles
Community story
### Where girls often choose between career or marriage, she carved her own path
Read story
## Turn your growth ideas into reality today
Start for free today. No credit card required.
Start free trial
Get a demo
### Use cases
* Automated inbound
* Account research
* ABM
* PLG assist
* Rep assist
* Reverse ETL
* Outbound
* CRM Enrichment
* TAM Sourcing
### Product
* Claygent AI
* Sculptor
* Ads
* Sequencer
* Multi-provider data enrichment
* Audiences
* Signals
* Functions
* Integrations
* Pricing
* Changelog
### Blog
* The rise of the GTM engineer
* Finding GTM alpha
* Clay reaches 100M ARR
* Series C: The GTM engineering era begins now
### Resources
* Get started lesson
* University
* Use case templates
* Hire GTME talent
* Partner programs
* Community
* FAQ
### Company
* Contact us
* About
* Careers
* Jobs
* Integrate with Clay
* Status
### Customers
* OpenAI
* Vanta
* Verkada
* Sendoso
* Anthropic
* Coverflex
* Rippling
* Case studies
### Legal
* Privacy policy
* Terms of service
* Do not sell my data
Born in Brooklyn
©2026 Clay Labs Inc.
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Metadata
| Source URL | https://clay.com |
| Crawled | Jul 20, 2026 at 06:25 UTC |
| Analyzed | Jul 20, 2026 at 06:25 UTC |
| Provider / model | anthropic / claude-sonnet-5 |
| Prompt version | v4 |
| HTTP status | 200 |
| Rank by score | #59 of 100 — see Explore to compare |